(Pompano Beach, FL) On Saturday October 27, 2012 Factory Entertainment Group Executive Producers Rick Finkelstein, Steven Chase, Matthew L. Weiner, Keith Weiner and Suzanne DeLaurentiis hosted a sneak preview screening of “How Sweet It Is” at Muvico Pomano Theater. The producers and directors were elated to see there were no empty seats and beyond thrilled to receive a standing ovation at the end of the film.
Special guest stars from the film included: Joe Piscopo, Louis Lombardi, Erich Bergen, Michael Guarnera, and special guest appearance by Scott L. Schwartz (Ocean’s 11, 12, 13), Neely Gurman (casting for “How Sweet It Is”) and Brian Herzlinger (“How Sweet It Is” director/writer).
This film premiere was truly a VIP premiere that included complimentary drink, popcorn, a custom wrapped “How Sweet It Is” Hershey’s candy bar and gift bags. Gift bag sponsors included: Naturel Lyfe Essentials, Food Should Taste Good, Alikay Naturals, Quest bars, Behave Hair and Factory Entertainment Group.
Special thanks to Pompano Today magazine and Marlyn Hodgens (Managing Director) of Muvico Broward 18 and her amazing staff for their hard work and help to make sure the screening was successful.
The film is a musical comedy with mafia undertones starring: Joe Piscopo, Paul Sorvino, Erika Christensen, Steven Chase, Erich Bergen, and includes a cameo by Eddie Griffin. “How Sweet It Is” invites ticket holders into the path of Jack Cosmo (Joe Piscopo), an alcoholic director that needs to produce a successful musical in order to pay off his debt to mob boss Big Mike (Paul Sorvino), but problems arise when the wise guys want to cast the people that owe them money. However, Jack has one last chance to revitalize his career, and it all hinges on his new musical production called “How Sweet It Is,” which must have a strong opening night. This wouldn’t normally be a problem, except that Big Mike (mob boss) fancies himself a casting director and insists that the cast will consist of deadbeats and criminals that owe him money. Jack doesn’t have a choice but to go along with the plan… Original score by Matt Dahan.
Steven Chase, Rick Finkelstein, Suzanne DeLaurentiis, Ivan Kavalsky, Keith Weiner and Matthew L. Weiner
Brain Herzlinger and Jay Black
Movie website: http://howsweetitismovie.wordpress.com/epk/
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