Factory Entertainment Group Along With Suzanne DeLaurentiis Productoins Hosted A Successful Sneak Preview Screening Of “How Sweet It Is” At Muvico Pompano Theater …

(Pompano Beach, FL) On Saturday October 27, 2012 Factory Entertainment Group Executive Producers Rick Finkelstein, Steven Chase, Matthew L. Weiner, Keith Weiner and Suzanne DeLaurentiis hosted a sneak preview screening of “How Sweet It Is” at Muvico Pomano Theater. The producers and directors were elated to see there were no empty seats and beyond thrilled to receive a standing ovation at the end of the film.

Special guest stars from the film included: Joe Piscopo, Louis Lombardi, Erich Bergen, Michael Guarnera, and special guest appearance by Scott L. Schwartz (Ocean’s 11, 12, 13), Neely Gurman (casting for “How Sweet It Is”) and Brian Herzlinger (“How Sweet It Is” director/writer).

This film premiere was truly a VIP premiere that included complimentary drink, popcorn, a custom wrapped “How Sweet It Is” Hershey’s candy bar and gift bags. Gift bag sponsors included: Naturel Lyfe Essentials, Food Should Taste Good, Alikay Naturals, Quest bars, Behave Hair and Factory Entertainment Group.

Special thanks to Pompano Today magazine and Marlyn Hodgens (Managing Director) of Muvico Broward 18 and her amazing staff for their hard work and help to make sure the screening was successful.

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Movie Summary:
The film is a musical comedy with mafia undertones starring: Joe Piscopo, Paul Sorvino, Erika Christensen, Steven Chase, Erich Bergen, and includes a cameo by Eddie Griffin. “How Sweet It Is” invites ticket holders into the path of Jack Cosmo (Joe Piscopo), an alcoholic director that needs to produce a successful musical in order to pay off his debt to mob boss Big Mike (Paul Sorvino), but problems arise when the wise guys want to cast the people that owe them money. However, Jack has one last chance to revitalize his career, and it all hinges on his new musical production called “How Sweet It Is,” which must have a strong opening night. This wouldn’t normally be a problem, except that Big Mike (mob boss) fancies himself a casting director and insists that the cast will consist of deadbeats and criminals that owe him money. Jack doesn’t have a choice but to go along with the plan… Original score by Matt Dahan.

Directed by:
Brian Herzlinger

Produced by:
Steven Chase, Rick Finkelstein, Suzanne DeLaurentiis, Ivan Kavalsky, Keith Weiner and Matthew L. Weiner

Written by:

Brain Herzlinger and Jay Black

Movie website: http://howsweetitismovie.wordpress.com/epk/

Press/Media/Booking:
Extreme Public Relations
Direct: (323) 570-1328
Email: mistyepr@gmail.com

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Scott L. Schwartz joined Happy Hats for Kids in Hospitals on their annual visit to Shriners Hospital in Los Angeles

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FOR IMMEDIATE RELEASE
12/16/11

Friday December 16, 2011 (Los Angeles, CA) Scott L. Schwartz joined Happy Hats for Kids in Hospitals and helped crown every child at Shriners Hospital for Children with a whimsical Christmas Happy Hat. Some of the sponsors included: Shriners Board, Shriners Clown & Staff, Vons, and the volunteers that donate their time to make the “Happy Hats”.

Scott L. Schwartz
is widely known as the “Ultimate Bad Guy” from his acting career including: Ocean’s 11, 12 & 13, Starsky & Hutch, Spiderman, Fun With Dick And Jane, Buffy The Vampire Slayer, Star Trek Voyager, among other feature films. Most fans don’t know this “Ultimate Nice Guy” has actually been visiting children’s hospitals (CHOC, Shriners, etc…) worldwide for the past 12 years after losing his sister to lung cancer in 1998. Scott recently agreed to work directly with Happy Hats for Kids in Hospitals to assist them with bringing cheer to children in hospitals and while wearing their “Happy Hats”…

Happy Hats for Kids in Hospitals, a non-profit 501(c)(3) organization goes to Shriners Hospital for Children Los Angeles to uplift the spirits and bring fun to the children and their families with unique whimsical Christmas Happy Hats decked out with jingle bells, gifts and entertainment. The Happy Hats bring immediate smiles to the precious faces of these suffering kids, their families and caring staff. On five holidays each year the organization gives each hospitalized child as well as their siblings a creative soft felt Holiday themed Happy Hat. Laughter is healing and what better way than to include everyone in the festivities. Shriners Hospitals for Children are changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. Their 22 hospitals in the United States, Canada and Mexico provide advanced care for children with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate.

For more information on Happy Hats for Kids in Hospitals please visit: www.HappyHatsForKids.org

Press/Media Links:
(Click on logo for link)

For Press/Media/Booking/Sponsorships:
Extreme PR
Direct (323) 570-1328
Email: mistyepr@gmail.com

Links:
www.scottlschwartzchildrensfoundation.wordpress.com
www.UltimateBadGuy.wordpress.com
www.imdb.com/name/nm0777435/