“Reading, Writing, It’s Exciting” at Barnes & Noble in Los Angeles on June 7, 2011


FOR IMMEDIATE RELEASE

Reading, Writing, It’s Exciting teamed up with celebrities at Barnes & Noble in Westside Pavilion to promote literacy…

June 8, 2011 (Los Angeles, CA) The Reading, Writing, It’s Exciting! Program (RWE) recently hosted a star studded reading and literacy event at the Westside Pavilion Barnes & Noble on June 7th to promote literacy and to shine a spotlight on how important it is for parents to read with their children. To help ensure this message is heard, we invited celebrities to read a story and/or book (the children have written) and also act out the books with some of the children at our event. Our goal with the celebrity participation will hopefully inspire other parents to undertake this all-so-important activity with their own children. Literacy experts have all stated that if parents read to, and with, their children from a young age, it would solve many of our literacy problems.

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Some of the celebrities that participated included: Sean Kanan (Young & Restless, Bold & Beautiful), Scott L. Schwartz (Oceans 11, 12, 13, Spiderman), Catalina Rodriguez (Watch Over Me, Dexter), David Fralick (The Young & The Restless, Changing Hands), Matthew J. Evans (Bad Teacher, Zoey 101, Drake & Josh), Kate Linder (Young & Restless), Julianna Rose (There Will Be Blood, Little Miss Sunshine, G Force, The Last Mimzy), Jennessa Rose (Enchanted, Happy Feet, Little Miss Sunshine), Danika Yarosh (A Christmas Wedding Tail –with Jennie Garth, Nerd Wars, The Wizard of Oz-on Broadway), Derek Bloom (Victorious, Beyond The Mat), and Petey Yarosh (Celebrity Ghost Stories)

Reading Writing "It's Exciting!!! RWE"

RWE is a nonprofit literacy program designed to improve the reading and writing skills of at-risk children. We do this by providing one-to-one writing mentors throughout the school year for kids who are chosen by their teachers to participate. At the end of the school year, the kids get to read one of their stories at a Barnes & Noble, and then watch in special VIP seats as actors perform them for the audience.

The reason for our program is that research shows that if children aren’t writing and reading at their grade level by the end of second grade, they almost never catch up. Further research has also shown that as many as 80% of those kids eventually drop out of high school, are unemployed, are in prison or join gangs. And how accurate are those numbers? Several states actually base their future prison building plans on them! There are over 45,000 second grade students in L.A., and only 41% of them are proficient in writing and reading. We must help all of them…

For more information about RWE, please visit: www.rweprogram.org

Links:
http://www.prphotos.com/store/category.cgi?item=MGR-000013&type=store&ps=15&x-start=0

http://www.looktothestars.org/news/6439-stars-read-to-kids-at-literacy-event

http://www.exposay.com/scott-l-schwartz-reading-writing-its-exciting-at-barnes–noble-in-los-angeles-on-june-7-2011/p/47671/1/?f=Scott+L.+Schwartz

http://www.monstersandcritics.com/books/features/article_1644949.php/Reading-Writing-It-s-Exciting-at-Barnes-&-Noble-in-Los-Angeles-Pictures

http://www.flickr.com//photos/31003558@N05/sets/72157626956310806/show/with/5830862994/

VIDEO Coverage:
http://www.youtube.com/user/MistyExtremePR?feature=mhee#p/a/f/0/rE7mePCJabo


Press/Media/Booking
Misty Griffey
PR/Marketing Coordinator
The Reading, Writing, It’s Exciting Program!
Direct: mistyepr@gmail.com

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“Getting Back To Your Childhood” Masquerade Ball Featuring Celebrity Host: Sean Kanan

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EVENT:
“Getting Back To Your Childhood” Masquerade Ball
Featuring Celebrity Host: Sean Kanan

DATE:
Saturday March 26, 2011

TIME:
7:00pm – 9:00pm

LOCATION:
SideBar in Glendale
(10 min from Hollywood) 1114 North Pacific Avenue
Glendale, CA 91202

BENEFICIARY:
Reading, Writing, It’s Exciting!
The purpose of Reading, Writing, It’s Exciting! is to mentor kids in Los Angeles in writing and reading. They work closely with schools, so that teachers handpick the students who need their help the most. Each year, Reading, Writing, It’s Exciting!:
• Teaches children how to write a story with their own ideas
• Brings out the creativity in kids with fun imagination games
• Provides mentors to help children write their own stories
• Helps children read their story out loud in front of a group
• Gives kids the opportunity to read their own creative stories in front their families and friends at a bookstore.

Stats:
• According to the California Department of Education, only 41% of LAUSD
students are proficient in Language Arts (reading/writing)
• Research has shown that students who are not reading and writing at
grade level by the 3rd grade fall further and further behind their
classmates, and rarely ever catch up. (The Annie E. Casey Foundation)
• Furthermore, the numbers have shown that 50-80% of these children who can’t
read or write eventually drop out of high school, are unemployed, commit
crimes, or join gangs. (The Washington Literacy Council)
• Several states actually base their future prison building plans on these
numbers. That’s how accurate they are!
We are hoping by reaching these children now, they won’t become a part of these statistics.

ATTIRE:
Our Informal/Formal black and white masquerade ball encourages men to wear suits or tuxedos and women to wear white or black. Masks are required; some will be available for purchase at the event. (All proceeds benefit RWE). Not acceptable; typical Halloween costumes, short dresses, street clothes and scary masks.

Tickets:
$10.00. Tickets include entry to event, auction, entertainment, hors d’oeuvres, drinks, 2 raffle tickets.
Age Requirement: You must be 21 years old or older to attend. AB Weddings & Special Events reserves the right to refuse ticket sales when necessary.

Master of Ceremonies:
Sean Kanan (The Young and the Restless, General Hospital, The Bold and the Beautiful, Karate Kid III)
Silent Auction: Come browse our auction items donated by celebrities, local artists, local businesses and members of the charity.

FOR IMMEDIATE RELEASE

2011 Alive! Expo Green Pavilion & Mix Media Luxury Lounge during Oscar week…

On Friday February 25 & Saturday February 26th ALIVE! Expo Green Pavilion & Mix Media Luxury Lounge and Project Green will return to Los Angeles for their popular Oscar extravaganza. Owners Kim Shimmel and Patrycja Siewert-Towns host a weekend of eco-friendly awareness by offering you eco-products while presenting it to you with a flair for luxury. This year, along with Only You Can Save Energy and Fortunate Angels the exclusive 2-day event will feature live entertainment, gifting, eco-education, celebrity photo studio, PSA station, gourmet snacks & beverages, cupcakes from My Delight CupCakery and much more! Music for the Lounge will be provided by Koffeehouse.

Alive! Expo Green Pavilion in partnership with Project Green 501(c)(3) will host Project Green’s (www.ProjectGreenUSA.org) CELEBRITY Photo Studio. The Photo Studio is an exclusive opportunity for celebrities and notables to share their ecological efforts in Project Green’s upcoming coffee table book on “Celebrities Going G-R-E-E-N.” Focusing on sustainability and teaching the 3 R’s— “Reduce, Reuse, Recycle,” with partial proceeds benefiting Project Green’s objectives.

***DON’T BURN YOUR BRA, RECYCLE IT at the Alive! Expo Green Pavilion & Mix Media Luxury Lounge. B.R.A. Recycle Program supported by Wacoal, transforms used bras into red carpet style & funds cancer research. Help us turn Hollywood ceremony Red Carpets Green***

Our exclusive media partner for the event is Organic Spa Magazine featuring a luxurious VIP gift bag filled with natural and organic spa goodies. Organic Spa Magazine is the leading ECO-lifestyle magazine in America today and promotes the marriage of spa wisdom and wellness with your sustainable and organic lifestyle. Every issue covers health, wellness, eco-living and design and is your guide to living the organic spa lifestyle! Organic Spa Magazine is available on newsstands nationwide and digitally online. http://www.organicspamagazine.com

Alive! Expo Green Pavilion will donate a portion of event proceeds to Project Green 501C3 non-profit, whose mission is to protect “A Green Tomorrow” developing eco-conscious, sustainable, summer camps for underserved children. http://www.ProjectGreenUSA.org

About Only You Can Save Energy: Only You Can Save Energy is a media channel and outreach program dedicated to inspire and educate the public and small businesses about energy efficiency and its direct benefits. Only You…Can Save Energy is an initiative of Green Technology, a 501(c)(3) non-profit organization. http://www.green-technology.orgwww.green-technology.org

About Fortunate Angels: Fortunate Angels is a dedicated umbrella organization that raises money and awareness for numerous charities that benefit both children and sustainability of the planet.

For more information please visit: www.AliveExpoGreenPavilion.com.

###

For Press/Media/Booking:
Extreme Public Relations
Direct: (323) 570-1328
Email: mistyepr@gmail.com

Scott L. Schwartz Celebrity Cupcake Benefit…

Event Details
DATE:
11/20/10
TIME:
2pm – 4pm
LOCATION:
Coast Anabelle Hotel
2011 W. Olive Ave.
Burbank, CA 91506
(Free Valet Parking)

DETAILS:

Celebrity Cupcakes is a non-profit series of charity events that was created and will be hosted by actor/director/humanitarian Scott L. Schwartz (Ocean’s 11, 12, 13, Buffy The Vampire Slayer, Changing Hands, Starsky & Hutch, etc…).

Celebrities are invited to stop in and “name” their favorite cupcake or have the bakery design a custom one for them… Each event will include a variety of bakeries that will create an assortment of cupcakes such as regular, organic and sugar free cupcakes for diabetics.

All guests attending are invited to bring a new unwrapped toy or gift card to benefit The Scott L. Schwartz Children’s Foundation (Supporting: Santa’s Gift, CHOC, Children’s Hospitals & Toys For Tots Foundation).

Current cupcake sponsors include:
Creameez
Two Parts Sugar
Judye Sugar And Spice
Have Your Cake And…

For more information on the Scott L. Schwartz Children’s Foundation please visit: www.scottlschwartzchildrensfoundation.wordpress.com or www.celebritycupcakes.wordpress.com.

Please RSVP to: celebritycupcakebenefit@gmail.com

For Press/Media/Booking:
Extreme Public Relations
Office: (323) 570-1328
Email: mistyepr@gmail.com
www.mistyepr.com

Project Green Award Scene!

August (27-28) 2010, Los Angeles, CA. “Alive! Expo Green Pavilion” & Mix Media Award Suites hosted their annual emmytime event at the London Hotel, Kensington Ballroom in benefit of Project Green 501(c)(3).

Sophie Turner, Jamie Hilfiger, Gregory Itzin, Brad Sherwood, Darrius McCrary, Jake Busey, Lindsey Haun, Mayim Bialik, Sasha Cohen, Vincent De Paul, Whitney Thompson, Cindy Taylor, Larry David Eudene, Scotty Noyd Jr., Austin Anderson, Dan Benson, Courtney Hope, and Tawny Kitaen were among some of the many celebrities that were seen in the audience during the “Alive Expo Green Pavilion” Project Green 501c3 charity ECO-Fashion Show the clothing designs were made from Recycled Materials. Celebrities were also tempted by scrumptious organic snacks, a healthy happy hour, pampered with custom Natural Body Lotion, and much more..

“Alive! Expo Green Pavilion” VIPs experienced the Natural Side of Green and True Luxury from some of our sponsors that included: The Body Ecology, Aubrey Organics, North American Herb & Spice, The Healthy Coffee Company, Green Technology, Olive Oil & Beyond, Brenda Alkaline Water, Creameez (Cupcakes), Arlanas Gourmet Cookies, Selina Naturally, Juggle Fit, CSA of California, Lynne-Ann Cuminotto Healthy Wheatgrass, Sushi Style, Metromint Water, Rock Sake, Sophisticated Stones, Ped E Cab Inc, Cafe Roma San Lois Obispo, Greenerways Organic, Donna Jan Designs (greeting cards), Dragon Tea Pearl, Pop Pixie Cosmetics, Project Green 501c3, Appetizers by Ingrid’s Catering, Project Green 501c3 Celebrity Portrait Studio, Synergy Sound & Design, Dominic Quin-Harkin – Jazz Vocalist plus many more…

The “Alive! Expo Green Pavilion” & Mix Media Award Suites is an exclusive venue and educational event featuring the newest and greatest Eco-Friendly, Organic and All Natural Products that are good for You and the Planet! The event acted as an environmental and educational awareness “Green Room” Red Carpet Lounge for Media, Celebrites and VIP Guests. …

Proceeds from the event will benefit Project Green, a 501c3 non-profit whose mission is to invest in “A Green Tomorrow” and to grow a truly eco-conscious self sustainable, organic summer camps for underprivileged children.

http://www.ProjectGreenUSA.org
http://www.AliveExpoGreenPavilion.com