FOR IMMEDIATE RELEASE
June 20, 2011 (Sherman Oaks, CA) On Friday July 1, 2011 at 1pm (13812 Ventura Boulevard) celebrities, press and media are invited to stop into Eleanor Jean, Haute Beauty to celebrate the “Pink” carpet launch of “A Scent for Humanity” with Pop & R&B recording artist Lily Elise (NBC’s “The Voice” – Christina Aguliera’s team). Lily is helping with the charity drawing as well as creating her own scent. Guests will receive complimentary gift bags along with desserts provided by Ingrid’s Cafe, snacks by Food Should Taste Good, and Hint Water…
“A Scent for Humanity” is a charity trend created by Eleanor Jean, Haute Beauty to benefit charities worldwide. Eleanor Jean, Haute Beauty is inviting celebrities into the boutique on the first day of each month to benefit a different charity each month. After the celebrity draws the charity he or she will celebrate by creating the perfect scent. After the drawing Eleanor Jean, Haute Beauty will donate a portion of sales to benefit that charity each month. This event will give ALL charities a chance to participate and benefit from the exposure as well as creating scents for each celebrity and every time that scent is sold Eleanor Jean will donate a portion of sales to benefit the monthly charity.
Some of the participating charities in the drawing include: Santa’s Gift, Toys For Tots, Reading Writing It’s Exciting!, H.A.R.K., Children Of The Night, and Alicia’s House Food Pantry, more to come.
Eleanor Jean, Haute Beauty is the newest and most exclusive beauty boutique located at 13812 Ventura Boulevard next to Belle Gray, Sweet Butter and InvenTori. This boutique offers: Traditional and Airbrush Makeup services, Novalash Lash Extensions, Full Waxing Services, Princess and Bachelorette Parties, Bliss Spa Facials, Lash Dip, Lash and Brow Tinting, Mani’s/Pedi’s and Gel nails.
Some of the VIP’s already enjoying Eleanor Jean Boutique include: Lisa Rinna, Tori Spelling, Denise Richards, In Touch Weekly magazine, Vanessa Minnillo, Carrie Ann Inaba, Lisa Vanderpump, Cheryl Burke, Lauralee Bell, Beth Hefner, Nancy La Scala, Kelly Harper, Fiona Gubelmann, just to name a few… This is a very popular and exclusive celebrity hot spot.
For the fragrance buff Eleanor Jean, Haute Beauty also offers custom blended perfume, lotion, sugar scrub, baby wash, bubble bath, shower gel, milk bath, body spray, shampoo or conditioner.
Press/Media Check In: 12:30pm
Red Carpet: 1pm
Extreme Public Relations
Direct: (323) 570-1328
Reading, Writing, It’s Exciting teamed up with celebrities at Barnes & Noble in Westside Pavilion to promote literacy…
June 8, 2011 (Los Angeles, CA) The Reading, Writing, It’s Exciting! Program (RWE) recently hosted a star studded reading and literacy event at the Westside Pavilion Barnes & Noble on June 7th to promote literacy and to shine a spotlight on how important it is for parents to read with their children. To help ensure this message is heard, we invited celebrities to read a story and/or book (the children have written) and also act out the books with some of the children at our event. Our goal with the celebrity participation will hopefully inspire other parents to undertake this all-so-important activity with their own children. Literacy experts have all stated that if parents read to, and with, their children from a young age, it would solve many of our literacy problems.
Some of the celebrities that participated included: Sean Kanan (Young & Restless, Bold & Beautiful), Scott L. Schwartz (Oceans 11, 12, 13, Spiderman), Catalina Rodriguez (Watch Over Me, Dexter), David Fralick (The Young & The Restless, Changing Hands), Matthew J. Evans (Bad Teacher, Zoey 101, Drake & Josh), Kate Linder (Young & Restless), Julianna Rose (There Will Be Blood, Little Miss Sunshine, G Force, The Last Mimzy), Jennessa Rose (Enchanted, Happy Feet, Little Miss Sunshine), Danika Yarosh (A Christmas Wedding Tail –with Jennie Garth, Nerd Wars, The Wizard of Oz-on Broadway), Derek Bloom (Victorious, Beyond The Mat), and Petey Yarosh (Celebrity Ghost Stories)
RWE is a nonprofit literacy program designed to improve the reading and writing skills of at-risk children. We do this by providing one-to-one writing mentors throughout the school year for kids who are chosen by their teachers to participate. At the end of the school year, the kids get to read one of their stories at a Barnes & Noble, and then watch in special VIP seats as actors perform them for the audience.
The reason for our program is that research shows that if children aren’t writing and reading at their grade level by the end of second grade, they almost never catch up. Further research has also shown that as many as 80% of those kids eventually drop out of high school, are unemployed, are in prison or join gangs. And how accurate are those numbers? Several states actually base their future prison building plans on them! There are over 45,000 second grade students in L.A., and only 41% of them are proficient in writing and reading. We must help all of them…
For more information about RWE, please visit: www.rweprogram.org
The Reading, Writing, It’s Exciting Program!