FOR IMMEDIATE RELEASE

Reading, Writing, It’s Exciting teams up with celebrities at Barnes & Noble to promote literacy…

May 19, 2011 (Los Angeles, CA) The Reading, Writing, It’s Exciting! Program (RWE) is hosting a reading and literacy event at the Westside Pavilion Barnes & Noble (10850 West Pico Blvd. Los Angeles, CA 90064) on June 4th & 7th to promote literacy and to shine a spotlight on how important it is for parents to read with their children. To help ensure this message is heard, we have invited various celebrities to read a book (Dr. Seuss or other) for twenty minutes with one of the children at our event (or to their own children). We hope the celebrity participation will help inspire other parents to undertake this all-so-important activity with their own children. Literacy experts have all stated that if parents read to, and with, their children from a young age, it would solve many of our literacy problems.

RWE is a nonprofit literacy program designed to improve the reading and writing skills of at-risk children. We do this by providing one-to-one writing mentors throughout the school year for kids who are chosen by their teachers to participate. At the end of the school year, the kids get to read one of their stories at a Barnes & Noble, and then watch in special VIP seats as actors perform them for the audience.

The reason for our program is that research shows that if children aren’t writing and reading at their grade level by the end of second grade, they almost never catch up. Further research has also shown that as many as 80% of those kids eventually drop out of high school, are unemployed, are in prison or join gangs. And how accurate are those numbers? Several states actually base their future prison building plans on them! What’s the situation like in Los Angeles? There are over 45,000 second grade students in L.A., and only 41% of them are proficient in writing and reading. Those kids need us.

Event Reading Schedule:
SATURDAY JUNE 4
2:00 – 3:00 PM: Kindergartners and 1st graders read stories
*3:00 – 4:00 PM: The RWE kids have their stories performed by actors.
*4:00 – 5:00 PM: Celebs read a book with one of their kids.

TUESDAY JUNE 7

*5:30 – 6:30 PM: The RWE kids have their stories performed by actors
6:30 – 7:30 PM: 2nd and 3rd graders read stories they’ve written.
7:30 – 8:30PM: 4th and 5th graders read stories they’ve written.

Location: Westside Pavilion Barnes & Noble (10850 West Pico Blvd. Los Angeles, CA 90064)

Confirmed Celebrities:
Scott L. Schwartz (Ocean’s 11, 13, 13, The Scorpion King), Sean Kanan (The Young & The Restless, General Hospital), Aura Imbarus (Celebrity book authorPaula Labaredas (The Critic, Showgirl), Nancy La Scala (Species 2, In The Cut), Valery Ortiz (ABC’s Family Lounge), David Fralick (The Story Of Bonnie & Clyde, The Young & The Restless “Larry Warton”), Tommy Hobson (Nickelodeon’s “The Fresh Beat Band”), Tanya Chisholm (Nickelodeon’s “Big Time Rush”), Catalina Rodriquez (Watch Over Me, Dexter, Cougars), Zach Callison (Hannah Montana, Sophia the Great) etc…

For more information about RWE, please visit: www.rweprogram.org

Press/Media/Booking
Misty Griffey
PR/Marketing Coordinator
The Reading, Writing, It’s Exciting Program!
RSVP: mistyepr@gmail.com

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